OpenSea Acquires Rally to Bolster Token Trading Platform

OpenSea, the leading NFT marketplace, has acquired Rally, the developer behind the Rally crypto wallet, as part of its strategic shift toward broader token trading. The deal terms remain confidential, but the acquisition brings Rally's CEO Chris Maddern into OpenSea as its new CTO, replacing Nadav Hollander. Rally co-founder Christine Hall will also join as chief of staff.

The MOVE signals OpenSea's ambition to evolve beyond NFTs into a comprehensive on-chain trading platform. Rally's mobile-first wallet technology, which combines self-custody with social features, will be integrated into OpenSea's multi-chain ecosystem spanning 17 blockchains. "The Rally team shares our vision of a more accessible and delightful onchain trading experience," said OpenSea CEO Devin Finzer.

This acquisition accelerates OpenSea's push into mobile trading infrastructure at a time when wallet usability remains a critical barrier to mainstream crypto adoption. The Rally team's expertise in social-enabled self-custody solutions could prove valuable as OpenSea competes with emerging web3 trading platforms.